In order to portray channel
4seven’s branching off of its mother-channel 4, organic forms would grow from
the original logo to create the “7” of 4seven.
Abstract water forms and colors
would drip into a blank space to create ripples. As music builds, the ripples expand
and interact representing how channel 4seven’s programing is decided by what is
making biggest impact on social media. A commotion of cuts, colors, and ripples
build until its containment within the logo is revealed.
Using a wheel as a metaphor for
“running-repeats” a cyborg hamster is seen in a toy wheel. While he begins
running electronic sounds would start up and then, similar to a projector,
lights would shoot from the hamster’s eyes to project the logo on the side of
its cage.
Here is one of 4 style frames I am doing for a contest to design new idents for channel 4seven.
Concept:
Rain
England’s rainy weather is used
to represent the collective impact the audience of channel 4seven has on its
programing. The rain would color the originally colorless city and as puddles
grow their logo is revealed within the streets of the people.